What Does Certified Organic Actually Mean In Beauty?
16th February 2017 | By Fiona Ng
The beauty industry has really changed its tone over the past few years, with a huge movement towards more ‘natural’ or ‘organic’ products. However, whilst you may have the best intentions to use a more organic regime, the term may not actually be a true claim.
Where the word ‘organic’ in food is strict and highly regulated in regards to marketing and labeling, the skincare and beauty industry have unfortunately taken a more relaxed approach.
Hold onto your panties ladies, as in Australia a product can use the word ‘organic’ in their labelling if a portion of the ingredients are deemed organic but can still contain a lot of nasty’s and non-organic ingredients such as synthetics. Misleading much? Which leaves us with the obvious question; how do you know what you are buying?
The “ACO is Australia's largest certifier for organic products” says, a representative of the Divine Company, a proudly certified organic skincare brand. The ACO only recognises products as organic when they are naturally derived/grown and processed without the use of any synthetic chemicals, fertilisers, pesticides, growth hormones or growth regulators. Further to these stringent standards, the ACO also requires that no products are to include GMO’s (genetically modified organisms) and that environmental sustainability and animal welfare is also considered. “
When looking at the product labels you need to know there are two categories in which a beauty company can be accredited. The first is a ‘Certified Organic’, whereby 95% of the ingredients are certified organic. The second category is ‘Made with Certified Organic Ingredients’, whereby the product contains 70-95% certified organic ingredients.
The Divine Company goes on to explain that “to become accredited with the ACO, the processes are not only stringent but can also be extremely costly”. It also turns out that the processes to become certified can also be a little more time consuming because each and every single ingredient needs to have the relevant tests and documentation that outlines how the ingredients have been sourced, handled and processed.
This is why many certified organic beauty brands can be a little bit more expensive than other ‘natural’ brands, as not only have they sourced organic ingredients (which tend to be more costly in the first place), they have also undergone stringent testing and certifications to have their product accredited and be proudly ‘Certified Organic’ for the consumer’s own piece of mind.
There are a few Australian Certified Organic skincare brands in Australia, the most prominent, and one that we at Maslow & Co. are very excited to introduce and collaborate with is The Divine Company.
The skincare range available at the Divine Company predominately contains 95% or higher certified ACO Certification. The complete skincare range can be purchased via The Divine Company.