Korean Beauty Edition
The Korean Beauty Box
What’s In The Box
"In South Korea, they believe that when you turn 60 you're born again, and the rest of your life should totally be about joy and happiness." - Alice Walker
Wellbeing in Korea
South Koreans take a holistic approach to health and beauty and online exposure to international health trends means that there is a growing interest in healthy living. This is driving demand for natural and organic beauty products and consumers are starting to favour wellness products with added beauty benefits. Natural ingredients that adhere to hanbang (traditional Korean medicine) using herbal ingredients such as green tea, bamboo, and ginseng are also increasingly popular.
Image | Temeden Spa onedaykorea.com
Beauty in Korea
It would be an understatement to say that women from South Korea are committed to their beauty routines and the country has swiftly established itself as one of the world’s top innovators with a focus on quality, affordability, and colourful pop sensibility. Beauty advocates take a skin-first philosophy to beauty favouring fresh, no-makeup looks over heavy contouring. Whilst Korea is known for its multi-step skin care routine the latest wave of innovation is coming from brands who are taking a more multifunctional approach to skincare, launching products that combine the benefits of multiple products.
Image | Tumblr/idolcolours
Culture in Korea
With 10 million residents, Seoul, the capital of South Korea is slowly giving way to a startling urban silhouette and a thriving cultural scene. A sprawling metropolis where hyper-modern skyscrapers, high-tech subways and pop culture meet Buddhist temples, palaces and street markets. Hongdae, the hip and indie neighbourhood around Hongik University, is a playground for Seoul’s young creative minds, from street performers to club DJs.
Image | Nationalgeographic.com