Released June 2016
The USA West Coast Beauty Box
What’s In The Box
"Driving along the California Coastline is the best drive in the world" – Al Jardine
Brands of USA
Wellbeing in USA
In LA health and fitness are religion; practised under the Cali sunshine along some of the world’s most famous hiking trails, to the sleekest wellness studios, where you might visit a meditation room, or enjoy sound therapy after a barre method class. While healthy eating has not always been the way of life, the tide has turned on the fast food loving nation, and nutrient rich, balanced meals are available in abundance, while your local farmers markets are the meeting spot on a Saturday.
Beauty in USA
Makeup is bold, flawless and Instagram ready, and where once celebrities and supermodels where the face of makeup brands, the trendsetters are harnessing the power of the beauty influencer. Youtube and Instagram stars are collaborating to create their own line of cosmetics, or branching out entirely on their own. This makes for an interesting cosmetics playground, allowing the underground indie beauty scene to play alongside cosmetic giants. Think Kat Von D or Jeffree Star at a soiree with Estee Lauder or Clinique.
Culture in USA
The City of Angels is known for their love of all things beautiful, so naturally it is home to some of the country’s best museums and art spaces. The near perfect climate calls for an outdoor lifestyle, with canyons to trek and mountains to ski, and music festivals held year round in the surrounding desert. A mix of old and new glamour, the ghosts of Hollywood past that still haunt the city play with young starlets and trailblazers. LA is city of dreams; whatever they may be.