The USA Beauty Edit
What’s In The Box
Beauty Box Edit
Meet the latest independent beauty brands on the under-the-radar market. From the country that brought you Glossier, Drunk Elephant, and the now famed beauty blender, we unearth the next wave of fresh faces making their beauty debut in Australia (and in your beauty regimes).
Header and right hand Image: Intothegloss/Glossier
Life is lived in the fast lane in the USA, so city dwellers are more focused on smart wellness hacks that can help them find balance and achieve more in the day. Packed with boutique fitness clubs, drop-in mindfulness studios and juice bars serving up healthy concoctions with the latest superfoods. Aimed at the everyday athlete, wellness is about finding your own regime for optimised self.
From museums to food trucks, tech start-ups to Hollywood, America is a melting pot of creativity. An eclectic mix of cultures, the fashion and beauty here mirrors that dynamic spirit and we’re seeing a wave of individual expression that celebrates real people, in real lives.
Image: Violet Grey