Released August 2016
The New York Beauty Box
What’s In The Box
One belongs to New York instantly, one belongs to it as much in five minutes as in five years. Tom Wolfe
Brands of New York
Wellbeing in the USA
Life is lived in the fast lane in New York so New Yorkers are more focused on smart wellness hacks that can help them find balance and achieve more in the day. The city is packed with boutique fitness clubs, drop-in mindfulness studios and juice bars serving up healthy concoctions with the latest superfoods. Given that New Yorkers don't do things by halves, fitness classes in New York are supercharged to test the limits. From run clubs to shadow boxing, there are new classes popping up weekly aimed at the everyday athlete.
Beauty in The USA
Beauty is more than showing off the latest shade of red lipstick, it’s a sense of confidence and NYC girls are increasingly adopting a fuss-free approach when it comes to their beauty regimes. Taking inspiration from real girls on the street, brands like Glossier and Milk Makeup are catering to this new makeup minimalist by creating product for low-maintenance, empowered and entrepreneurial girls. The New York woman wants the freedom to change her look from day to night in 5 minutes no matter where she is.
Culture in The USA
From museums to movies, galleries to art tours, New York is a melting pot of creativity. With its iconic skyscrapers, historic sites and hidden international enclaves (hello, Koreatown) the city has always been an eclectic mix of cultures and the fashion and beauty here mirrors that dynamic spirit. New Yorkers treat the sidewalk as their catwalk putting their best face forward everyday.